In the latest episode of Fridays with Frank, The Cannata Report’s founder, Frank G. Cannata, talks about his favorite time of the year, when The Cannata Report is actively surveying the independent dealers in the document imaging channel of the office technology industry about the performance of their business in the previous year.
In the video, Frank explains why it is essential for dealers to participate in The Cannata Report’s Annual Survey, as it tracks the overall state of the office technology dealer channel. The survey provides a detailed overview of the dealer channel but also a road map for future growth and expansion. Frank explains that survey participants are offered an incentive – a yearly subscription to The Cannata Report – if they qualify as an authorized reseller or client of one of The Cannata Report’s survey partners.
Frank discusses why the data is vital to the OEMs and the entire office tech and copier dealer channel. He appeals to all dealers to take The Cannata Report’s Annual Dealer Survey, which is currently being conducted online.
Take the Dealer Survey.
Frank would be thrilled if you did after watching his video.
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