Marketing & Social Media

Canon U.S.A., Inc., a leader in digital imaging and hybrid workplace solutions, is launching a new integrated marketing campaign in partnership with McCann Detroit…

The LPGA Tour and Epson America, Inc. announced a five-year agreement to kick off the title sponsorship of exclusive naming rights…

ConnectWise, the leading provider of software for technology solution providers (TSPs), today introduced Amy Lucia as chief marketing officer.

Hear that sound? That’s the sound of excitement slowly building around the Ricoh Pro Z75 sheet-fed inkjet press. For the past few months,..

Public relations initiatives shouldn’t be limited to big dealers with large budgets. Even small dealers, using a little creativity can play the PR game…

Public relations initiatives shouldn’t be limited to big dealers with large budgets. Even smaller dealers, using a little creativity, can play the PR game…

The theme of The Cannata Report’s May issue is communications and marketing. May’s Virtual Panel Series offers remembrances from six leading…

The theme of The Cannata Report’s May issue is communications and marketing. May’s Virtual Panel Series offers remembrances from six…

The theme of The Cannata Report’s May issue is communications and marketing. May’s Virtual Panel Series offers remembrances from six leading…

The theme of The Cannata Report’s May issue is communications and marketing. May’s Virtual Panel Series offers remembrances from six leading…

The theme of The Cannata Report’s May issue is communications and marketing. May’s Virtual Panel Series offers remembrances from six leading…

The theme of The Cannata Report’s May issue is communications and marketing. May’s Virtual Panel Series offers remembrances from six leading…

It is confusing to be confronted by all those marketing communication buzzwords and strategies. Preparing for this article, I made a list of the most common slogans floating around…

Doing business in 2021 requires a rethink of how best to market and promote a business. This month six marketing professionals from six different segments of the…

On November 2, 2020, HP’s new partner engagement program, HP Amplify, went live. Then came 2021, and HP partners—primarily the U.S. independent dealer channel—began…

You can’t judge a book by its cover. Same is true for a dealer’s website. Just because the website is difficult to navigate and looks like it was designed by a novice doesn’t mean…

Social media. Love it, hate it, or spend all day scrolling through it while kind of secretly hating it, you can’t live without it. At its best, it’s a way to bring people together…

Applied Imaging, headquartered in Grand Rapids, Michigan, is on a mission to reposition itself as more than just a copier dealer. Much of that repositioning…

Luck favors the prepared, the adage goes. When the global pandemic hit, every company in the industry knew their top priority would be finding ways to maintain a connection…

Risk is always a watchword in business, something to be calculated, managed, and leveraged. Still, in the era of compounding uncertainty, it’s understandable…

Some of the most effective marketing initiatives do not resemble marketing at all. Case in point, Ricoh Business Booster (RBB)…

Marketing is one of the most fraught line items on a company’s budget. How much to spend? Where to spend it? How much revenue will it bring in? While traditional advertising…

Marketing automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across…