In The Cannata Report’s 36th Annual Dealer Survey we saw an increase in the percentage of dealers from five of the Big Six OEMs (Canon, Konica Minolta, Kyocera, Ricoh, Sharp, Toshiba) identifying managed IT as their No. 1 growth opportunity (Exhibit 1.43). These increases are mostly consistent with the increases we witnessed last year, with the exception of Kyocera dealers where the percentage dropped 1% from the previous year. We attribute that to many more Kyocera dealers participating in this year’s Survey.
We believe the uptick in the percentage of dealers that identified managed IT as their top growth opportunity can be attributed to the pandemic, which underscored the importance of this segment, particularly for businesses with employees who were working from home and required secure access to their organizations’ networks. And as more than a few dealers told us during the pandemic, this segment of the business kept them afloat during the early months of the pandemic.
This year, MPS and managed IT tied for first with 68% among dealers that ranked each in their top four greatest growth opportunities (Exhibit 1.47) while 36.3% of dealers ranked it as their number one growth opportunity overall (Exhibit 1.46).
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