During the past two and a half months The Cannata Report has been monitoring how the office technology industry has been innovating in the wake of the COVID-19 pandemic. An array of new solutions and services have been introduced to accommodate businesses who are either bringing people back to work or employees who are working remotely. Companies such as Canon, HP, Konica Minolta, Panasonic, Square 9, and Xerox have unveiled solutions and services rooted in existing technologies and services. We anticipate many more of these types of solutions to be introduced in the next 12-18 months.
This week GreatAmerica Financial Services Corporation announced a new print security program for office technology providers to support the new work-from-home world. The MPSecure program educates providers on network security risks that arise from using unmanaged personal printers and scanners. It also provides financing options for technology associated with at-home print environments.
“Businesses concerned about their security and business continuity will appreciate their technology provider coming to them with this information about print security in this new environment,” said Jennie Fisher, senior VP and general manager of the Office Equipment Group at GreatAmerica. “MPSecure changes the conversation in the dealer channel, allowing trusted advisors to bring value as well as new print, workflow and IT opportunity to their markets.”
The awareness campaign highlights risks and costs, including cybersecurity risks to the company network due to out-of-date firmware on personal devices, Wi-Fi vulnerabilities, out of control costs due to unmanaged devices and consumables, and physical document security risks caused by improper document disposal.
Office technology providers are encouraged to download the GreatAmerica white paper “Calling Out the Blind Spots in a Work-From-Home World” to educate their staff, as well as the WFH Print Security Marketing Tool Kit. The kit comes with unbranded marketing content for providers to use in their own awareness campaign efforts. It includes a white paper, flyer, video, email copy and social media posts.
Our Take
GreatAmerica Financial Services Corp. is taking a prudent approach to the work-from-home environment by focusing on security. Security is a door opener and one that more dealers, particularly those offering managed services, were leveraging in their interactions with customers prior to the COVID-19 pandemic. For those dealers who partner with GreatAmerica, this new program should prove to be a valuable asset. Look for an extensive recap of the COVID-19-related solutions and services introductions in the September issue of The Cannata Report.
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