Electronics For Imaging, Inc. announced it is highlighting the ways print professionals can grow their businesses with more at the virtual.drupa online tradeshow. The April 20-23 event will feature an EFI session on adjacent industrial growth opportunities for print professionals leveraging advanced, integrated technologies, presented by Chief Technology Officer Doug Edwards. The virtual.drupa event also features the unveiling of a new, entry-level wide-format production solution, the EFI Pro 30h UV LED hybrid flatbed/roll-to-roll printer.
Edwards’ virtual.drupa session, which takes place April 23 at 10:40 am ET/16:40 CET, details how EFI’s advanced technology platforms are helping the industry pivot, highlighting promising, fast-growing industrial applications.
“Our EFI team has continued to innovate and deliver for our customers even in challenging times,” said Edwards. “It’s more important than ever for us to lead the industry not only in terms of consistent delivery of innovative products, but also in providing the know-how that our customers can lean on to drive digital transformation and new business strategies.”
He will speak to mega trends driving the analog-to-digital conversion in print and the various stages of digital transformation across different vertical markets. Edwards will also preview EFI product launches planned for 2021.
“EFI is uniquely positioned in the industry because of our system integration of core components of software, hardware and ink,” said Edwards. “Our expertise in integrating systems across multiple applications allows us to guide customers in building ecosystem roadmaps and endeavoring in minimally disruptive digital transformations.”
The new EFI Pro 30h launching at the event is a hybrid flatbed/roll-fed entry-level production printer that gives users broader application capability in wide format work. The printer – which is being unveiled during an April 21 virtual.drupa session at noon ET/18:00 CET – comes standard with two channels of white and optional clear ink.
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