As traditional office print has declined, many office technology dealers have diversified their offerings to great success. However, not all diversification opportunities are equal. Almost every diversification opportunity is a niche one and, therefore, not suitable for every dealer.
Are you considering new ventures to broaden your dealership’s offerings? Are you thinking of expanding your customer base with products and services unlike anything you’ve engaged with before?
Because mistakes lead to valuable insights, our February 2022 cover story on diversification will be the foundation for our upcoming webinar Diversification Gone Wrong: Lessons Learned to Make it Right presented by GreatAmerica Financial Services. Editor-in-Chief Scott Cullen will host an in-depth discussion focused on how initial missteps into diversification led to advantageous learning experiences. Sharing their insights will be Mike McGuirk, president, ProCopy, a Flex Technology Group company; Chip Miceli, CEO, Pulse Technology; and Danielle Wolowitz, VP, marketing and business services, Shore Business Solutions.
Please join us on Tuesday, April 5, 2022, at 2:00 pm EDT/1:00 pm CDT/11 am PDT. Registration is free and open to all. Register here.
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