Elie Khoury, founder and president of Alwan Color Expertise and a guiding force among the world’s most respected color management experts and organizations for close to 30 years, will present Alwan’s breakthrough spectral prediction technology, Hydra, at TAGA NextGen at 1 pm, March 26 in Boulder, CO, USA. Alwan is again a silver sponsor of the Conference.
“We’re privileged to be under the same roof as both the current and next generation of industry professionals in Boulder this year,” Khoury says of the Technical Association of the Graphic Arts (TAGA) conference scheduled March 25-27 in Colorado’s picturesque city at the foothills of the Rocky Mountains. “The timing is perfect, because the next generation of color experts should be aware that the bar for color management has been raised, significantly, with Hydra.”
“Hydra is the most important technology innovation I’ve seen since direct to plate,” says Meredith Nichols, a veteran color management, workflow and automation, and business consultant to the industry. “In Hydra, Alwan has revolutionized color management. The positive economic impact on printers, packaging companies, digital textile producers and other specialty printers will be huge,” she says.
In the TAGA session, Khoury will reveal how spectral data processing is demonstrated as being superior to conventional CIELAB color management, which is utilized by other color management providers. He will then discuss Alwan’s work to obtain, and maintain, the most accurate color reproduction…
- without 45 min. for initial calibration and profiling using hundreds to thousands of patches,
- without the hours frequently needed to attain brand color accuracy,
- without time-intensive re-calibration and re-profiling necessary after color shifts, and
- without expensive internal solutions or external resources.
The result is Hydra, Alwan’s new application platform based on its patented spectral profiling technology. Hydra-based applications are in continuous development, with HydraFix and HydraSpot now available, and Hydra Profiling now embedded in the company’s popular Alwan ColorHub, Alwan PrintStandardizer and Alwan ToolBox solutions.
Khoury welcomes TAGA attendees to talk to himself and other Alwan representatives who will be at the conference. He suggests that student attendees stop by to pick-up a registration packet for free versions of Alwan applications.
Khoury says that the message Alwan will deliver to the marketplace is simple: “Hydra powers the fastest, easiest, most accurate color management… for much less money. It’s a new day for color management.”
