Flex Technology Group announced that Rob Stevenson has been appointed vice president of marketing. Stevenson joins FTG with 20 years of experience in driving repeatable, scalable results in hyper-growth organizations. A demand generation-centric marketing leader, Stevenson is adept at building high-performing teams focused on matching customer intent to product fit, driving lifetime value while promoting long-term, long-lasting, win-win business relationships.
Stevenson will be responsible for leading and overseeing FTG’s strategic marketing initiatives and overall brand positioning to ensure the company’s brand, products and services are effectively promoted to drive growth and competitiveness. As head of a team that oversees all marketing, public relations and social media functions for FTG corporate and its 20+ affiliated member companies, Stevenson will play a critical role in aligning marketing efforts with the overall strategic vision of the organization.
“We are thrilled to welcome Rob to FTG team,” said Frank Gaspari, founder and CEO of Flex Technology Group. “With two decades of experience in driving growth and innovation across various aspects of the marketing discipline, Rob brings an exceptional track record and deep expertise that will help elevate our brand and align with our growth strategy. I’m confident that Rob’s leadership will inspire our marketing team and enhance our ability to connect with customers in impactful ways.”
Stevenson’s education includes degrees from University of Alberta (Canada) and Royal Roads University (Canada). He is a member of the International Association of Business Communicators (ABC).
About Flex Technology Group
Through its proprietary predictive technology, Flex Technology Group provides the only managed print services platform, including production print solutions, with access to a national network of highly trained FTG technicians for multi-vendor environments. Organizations rely on FTG to optimize existing print assets, reduce service issues, and uncover immediate cost savings. FTG is unrivaled in its ability to modernize and transform print operations for over 29,000 customers – revealing a powerful business methodology that positively impacts profitability, productivity, workflow, and document security. Founded in 2005 and privately held, the company represents leading suppliers such as Canon, Ricoh, Konica Minolta, HP, Lexmark, and various software solutions.