Compass Sales Solutions, MITS and Tour de Force have announced that the three companies will begin operating under one, new company name, and will be known as White Cup. This rebranding strategy reflects both the evolution of the company, the technology platform, as well as its vision for the future. Along with this change, a newly redesigned company logo has been revealed and a new website is planned to launch October 2020, which will prominently feature the company’s focus on enabling stronger customer relationships with its technology platform while growing the White Cup brand.
The technology platform, which includes business intelligence, sales enablement and mobility, will be called Hookshot. Hookshot brings important data together in one place to give users valuable and actionable insight that will help improve customer relationships.
White Cup also offers support and professional services that help businesses increase user adoption and maximize the value of the platform.
“We help companies grow by giving them the information to build great business relationships,” states Sandy Spiwak, director of marketing. “Over the last 12 months, our technology has evolved to become an integrated platform, including a native mobile app, that truly helps our customers predict challenges before they arise and discover new opportunities that improve their bottom line. Hookshot is substantially stronger as one technology platform than the previous independent solutions. This required a complete rebrand to better reflect our goal of helping customers discover their next action to bolster their business success.”
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