Above: Typical press-ready Color-Logic marketing file.
Color-Logic announced that the S.M.A.R.T. Centre Artwork Library now includes more than 200 press-ready marketing files featuring more than 400 SKUs. Through the proprietary library, Color-Logic sets a new standard for showcasing the possibilities of print embellishment.
Understanding that the key to promoting embellishments lies in visual demonstration, Color-Logic provides its licensed printers with a comprehensive library enabling them to present stunning examples of what they can print. In today’s fast-paced environment, many printers lack the time and staff to create their own sample files, which can hinder their ability to attract new clients. The challenge of developing these files not only distracts from sales efforts but also involves significant costs, particularly when using internal design resources or external agencies.
Color-Logic Director of Sales and Marketing Mark Geeves, announcing the availability of the files, said: “The new Color-Logic files are more than just embellishments; they are meticulously crafted resources informed by extensive research into global marketplace trends. Our team creates files specifically designed for practical applications that brands and corporate clients rely on, including product literature, packaging, labels, point-of-purchase displays, signage, direct mail, end caps, flexible packaging, tags, coupons, diplomas, trading cards, business cards, and more.”
Geeves continued: “Over the past 15 years, we’ve engaged with printers to understand their pain points, and the need for readily available marketing materials has consistently emerged. Our press-ready files empower licensed Color-Logic printers to demonstrate their new embellishment capabilities on the day their new press is installed, eliminating delays and enhancing their competitive edge. In addition, Color-Logic regularly expands its marketing file offerings, ensuring that licensed printers have continuous access to fresh and innovative materials.
