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Above: Amelia Garvey
Epson announced its Epson Tour “Road to the LPGA” video series has been recognized with several prestigious awards and honors. Featuring the unscripted stories of LPGA Epson Tour Ambassadors during the 2023 season, the five part video series has been acknowledged by the 28th Annual Webby Awards, the Digiday Awards and the Telly Awards.
The Epson Tour provides women around the world the opportunity to pursue lifelong dreams and accomplish their goals of playing on the LPGA Tour. Every year, women from over 40 countries courageously overcome mental, physical and financial challenges to pursue their competitive dreams. Showcasing diversity from a variety of countries, regions and backgrounds, the “Road to the LPGA” video series brings global awareness to the Epson brand and its sponsorship initiatives with the LPGA through the voices of real players.
“Our goal is to encourage women around the world to chase their dreams, and by sharing each player’s unique story and perspective, this series highlights the value of investing in these athletes to develop and inspire the next generation of female leaders,” said Kendra Jones, chief legal and sustainability officer, Epson America. “We are thrilled and incredibly honored to receive such wide-ranging recognition and acknowledgment for the content that helped to highlight the journeys of these incredibly committed and talented women.”
“Sports are an incredible vehicle for authentic storytelling, and these women are relentlessly fighting for their dreams all while their livelihoods hang in the balance. Their stories are raw and full of the physical, mental and financial adversity that can only be overcome by the immense courage and grit required to never give up on yourself,” says Austin Chow, the series executive producer and director at The Unlisted Company. “We are truly humbled by the honors, and grateful to partner with thought-leaders like Epson who are growing the game of golf for women all over the world and inspiring the next generation.”
The industry’s acknowledgments for the Epson Tour video initiative underscore the joint efforts of the LPGA and Epson America to support and celebrate women in the spirit of competition:
28th Annual Webby Awards – Setting the standard for innovation and creativity on the Internet, the series was an honoree for “Sports: Video Series and Diversity, Equity and Inclusion: Video Series.” Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international awards organization honoring excellence on the Internet.
Digiday Video & TV and Content Marketing Awards – The series was recognized for seven honors including 1st place for “Best Multi-Platform Video Campaign” and “Best Branded Content Series (B2B),” as well as finalist recognition for “Best Brand Film – Series,” “Best Original Programming,” “Best Social Video Campaign,” “Short Form Video of the Year,” and “Best Use of Long Form Video.” The Digiday Awards annually recognize companies, campaigns and creatives who are modernizing media and marketing.
54th Annual Telly Awards – The series was recognized for 17 total categories including Gold placements for “Non-Broadcast Series: Social Media,” “Non-Broadcast Series: Social Responsibility,” “Non-Broadcast Series: Short Form Documentary (Under 40 Minutes),” “Non-Broadcast Series: Sports, Online: Motivational.” The Telly Awards annually showcases the best work created within television and across video, for all screens. This was a record-breaking year for the awards, with nearly 13,000 entries from across the globe and top video and television content producers.
