EFI Fiery FreeForm Create, the variable-data print (VDP) creation tool from Electronics For Imaging, Inc., has received the Buyers Lab (BLI) 2021-2022 PaceSetter in Production Print Applications: VDP Enabler from Keypoint Intelligence.
“Despite VDP being a common digital print capability, it still represents a small portion of digital print volumes,” said German Sacristan, director, On Demand Printing, at Keypoint Intelligence. “EFI Fiery FreeForm Create is worthy of this award because, as a free and very easy to use tool, it encourages even reluctant designers to take advantage of variable data as a key differentiator, adding significant value to their designs.”
With the software, printing company clients can merge variable text, images, barcodes or other content into PDFs and other types of documents through a drag-and-drop interface. Users also get a visual preview of the entire document, including variable content. Files are saved in a packaged format that users can provide to nearly any printing company or in-plant print operation equipped with a Fiery DFE.
This PaceSetter Award is the latest industry accolade for EFI, which also earned a 2019 Red Hot Technology Vanguard Breakthrough Award from the Association for Print Technologies, and a 2020 EDP Award from the European Digital Press Association, for Fiery FreeForm Create.
“Fiery FreeForm Create is one of the most awarded VDP tools in recent history, thanks to the remarkable, essential role it plays giving designers and marketers access to the high response and high impact of variable-data print,” said Toby Weiss, senior vice president and general manager, EFI Fiery. “I’m proud of how our team designed a seamless solution to connect creators and digital print producers to the world of personalization, and we are thrilled to be recognized for that effort with the PaceSetter Award.”
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