If you’ve heard Frank Cannata speak about or read his articles and columns about production print, you know that he’s that product category’s biggest advocate. Over the course of his career, he’s probably done as much, if not more, than any production print OEM to promote this segment. And believe me, nothing is going to stop him now.
One of Frank’s joys in life is speaking with dealers who successfully sell production print, and his cover story in this month’s issue highlights four dealers doing a superior job in that category. Even if you have no intention of selling production print, I’m sure you’ll find these insights from dealers across the country compelling.
Industrial print is another print segment rapidly gaining momentum. Despite being more specialized than production print, it presents the right kind of dealer with an opportunity to expand revenues in a new and exciting space. Wide format printing, another segment of note, also offers diversification beyond traditional office print. The potential for growth in these areas is significant, and you’ll read more about both technologies in this issue.
If production and industrial print don’t align with your interests, consider light production, an equally viable category, and one that also fits into the industrial print segment. Virtually every hardware OEM offers light production products, underscoring the potential for any size dealer, as you’ll read in our feature on that topic.
Our production print issue coincides with PRINTING United Expo, which takes place this month in Las Vegas. Frank and CJ, as well as our columnist Petra Diener, will be there, and I promise you that what happens at PRINTING United Expo in Las Vegas will not stay in Las Vegas. Expect detailed coverage of PRINTING United Expo online in The Cannata Report within the next few weeks and in our October issue.
