The office imaging industry is missing out on some strategic recruiting opportunities.
How did you get the job you’re holding today? Did the office imaging/production printing industry call you? Did a friend recommend you start a printing-related career? Is it your family’s business?
I always loved the smell of books and paper. So, at around the age of 16, I decided I wanted to become a bookmaker (the one who makes books, not a bookie who takes bets!). However, a family friend advised me to reconsider this plan as the industry was experiencing massive change, and what I, rather romantically, considered a long-lasting and creative career would become increasingly administrative and computer driven. I followed his advice, but somehow, including all detours, I ended up working with print services providers, printer manufacturers, and software companies that have been developing printing solutions ever since. I’d say I subconsciously followed my calling.
The Big Talent Gap in the Office Imaging Industry
Today, the printing industry is grappling with a severe staff shortage across all roles and age groups, from operators to technicians, salespeople, developers, and more. The reasons behind this shortage are unclear, but the situation is becoming increasingly urgent. Based on recent interviews with students at an industry conference, I think I now better understand the challenges of attracting young talent, at least from their perspective.
Today’s youth have grown up in a mixed world of digital and analog. They can probably distinguish phones by scent better than old-timers like me can tell digitally printed books from offset-printed ones. The students I met at the conference came from diverse backgrounds, and most ended up exploring a future in printing through sheer coincidence—some started with design, others got curious through school projects or an interest in color and chemistry.
How to Get Them All
We are fortunate that chance is pushing some young people our way. But what if we could be more proactive? The industry needs more outreach programs to engage with schools and show the next generation how important their input is for the future of office imaging and production print. Not only should we be present at career fairs, but when hosting open houses at our facilities, we should invite students, too. We possibly need to offer more internships and apprenticeships to give them hands-on experience.
This leads to what I miss most at conferences: a job forum where job seekers and employers can connect, even if just on a small scale. Many colleges support students in attending industry events, so we should welcome them with job and internship opportunities. A speed-dating style setup could facilitate introductions and allow companies to showcase the exciting projects and cutting-edge technology they are working on.
Paying Attention to the Details
When evaluating candidates, it’s important to think outside the box. Just because someone’s CV lacks specific (technical) skills doesn’t mean they can’t learn if they are otherwise a good fit. Emphasize culture and aptitude over a checklist of qualifications. Also, not everyone is motivated by trendy perks like ping-pong tables—consider offering practical benefits like meal vouchers, remote work flexibility, or professional development opportunities.
To find the best talent, we can’t just post ads and wait. As mentioned previously, we must be proactive at events from high school to industry conferences. Some promising candidates may be discouraged from applying because of insecurity or non-traditional backgrounds. Larger organizations should explore alternative (software-based) hiring tools that assess core competencies rather than screening résumés. Smaller companies can build relationships with local schools and community organizations to identify potential hires.
A Life-Changing Experience
Finally, remember that a job is a life-changing experience. Be prepared to discuss the long-term opportunities you can provide/candidates can expect, from learning programs to career paths and locations. Emphasize the industry’s stability and growth potential and the chance to work with cutting-edge technology and make a tangible impact. Seeing your team and organization thrive is the most rewarding part of being a leader.
A Job with a Future
The printing industry has an exciting future, from digital transformation and ever-growing service offerings to radical changes in production and industrial printing, including printing almost anything on demand. However, ensuring that future requires all of us working to encourage, engage, and develop the next level and next generation of talent. With some creativity and perseverance, we can rise to the challenge and secure a bright future for the entire industry, from development to marketing, sales, support, operations—you name it.
