The new building will enhance the company’s mission of developing innovative solutions to better meet the needs of its resellers and end users.
Above: Katun’s new headquarters and R&D facility.
On Sunday, June 16, 2024, Katun Corporation held a grand opening for its new state-of-the-art Asia headquarters and research and development facility in Taichung, Taiwan. The new facility represents a significant milestone in the company’s commitment to innovation and excellence. It is equipped with cutting-edge technology and state-of-the-art resources, allowing the company’s engineers and researchers to push the boundaries of what’s possible in the office technology industry.
Katun executives and local dignitaries, including the mayor of Taichung, Lu Shiow-yen (center), celebrated the grand opening of Katun’s new headquarters.
“This facility serves as a hub for precision, collaboration, and discovery, enabling us to develop innovative solutions that set us apart in the market,” said Katun CEO Kuoying Wang.
The grand opening celebration continued inside the facility.
Katun’s primary areas of R&D span various aspects of office technology supplies and solutions. This includes the development of high-quality toner cartridges, imaging supplies, and parts for printers and copiers. These efforts are crucial for meeting the evolving needs of both resellers and end users. “Our R&D efforts focus on product innovation, quality improvement, and customer-driven solutions,” observed Wang. “By continuously innovating and improving our products, we can deliver solutions that enhance our customers’ productivity, reliability, and cost-effectiveness.”
Meeting rooms are equipped with Microsoft’s Services Hub.
Sustainability = A Katun Core Value
Sustainability has always been a core value at Katun. The new facility underscores this commitment with its innovative design and sustainable features. It follows the Google office concept, emphasizing sustainability in all aspects of its design. Katun invested $26 million in constructing this building, which incorporates high-efficiency smart building management systems. These systems use environmental monitoring tools to enhance sitewide efficiency, safety, and energy savings. According to Wang, this building will serve as a cornerstone for Katun’s future growth and development. “The sustainability features incorporated into our new facility underscore our commitment to environmental stewardship, aligning with our broader goal of creating a greener, more sustainable future,” he said.
The focus on sustainability also extends to Katun’s product offerings, with Wang emphasizing that the company is dedicated to minimizing its environmental impact across all aspects of its business. “Many of the products we sell support reduced waste and reused resources,” he said.
For example, Katun offers rebuilt assemblies and rebuild kits that reduce the volume of one-time-use products going to landfills. Many of its newer toner and waste toner container cartridges are made with recycled plastic material. Its recently introduced line of ecoKAP™ cartridges are designed to be used multiple times and are manufactured using more than 60% recycled plastics, with plans to increase this percentage.
Additionally, Katun actively participates in various environmental initiatives such as tree planting and beach cleanups, demonstrating a holistic approach to sustainability across all business units.
The Katun Difference
With over 45 years of experience, Wang noted that Katun has grown alongside its resellers, fostering deep bonds built on trust and mutual prosperity. “Our commitment to honesty, integrity, and customer-centric service ensures that resellers can count on us as a dependable ally in the industry, delivering profitable solutions for all,” he said.
The data center at Katun’s new headquarters is AI-ready.
But what truly sets Katun apart, according to Wang, is its unwavering dedication to quality, innovation, and exceeding customer expectations. “Dealers can place their trust in our proven track record of reliability, backed by extensive R&D, cutting-edge research labs, and products meticulously tested for excellence,” he said. “Whether they are already part of the Katun family or considering partnering with us, rest assured that they will receive not just products, but a warm and personalized service experience tailored to their unique needs.”
Katun has worked diligently to develop and maintain its brand reputation, ensuring that every product it distributes is thoroughly tested and meets Katun’s rigorous quality standards. “The investment in our new state-of-the-art R&D facility will support continual innovation for current and new products,” said Wang.
According to Wang, reliability and performance are at the forefront of everything Katun does. “Katun products are synonymous with quality and reliability,” he said. “We invest in research, development, and testing to ensure our products meet the highest quality and performance standards. Our stringent quality control measures and adherence to industry standards guarantee that our products consistently deliver reliable performance, helping our customers minimize downtime and maximize productivity.”
Another observation made by Wang is that by leveraging advanced color-matching technologies and precise measurement tools, Katun can better ensure that its products deliver superior color quality and vibrancy, meeting its customers’ exacting standards.
Helping Dealers Achieve Profitability
Katun’s products are designed to help its dealers increase profitability in several ways. According to Wang, its competitively priced OEM-equivalent products allow dealers to maximize their margins and remain competitive in the market. “Additionally, our high-quality, reliable products help minimize service calls and customer complaints, reducing costs associated with returns and warranty claims,” he said. “Furthermore, our innovative solutions and support services enable dealers to differentiate themselves in the market and attract new customers, driving growth and profitability.
Katun Support
Katun’s commitment to its resellers is evident in its comprehensive support and services. The company has built strong relationships with its reseller partners grounded in trust, integrity, and mutual success. It provides more than high-quality, reliable, and cost-saving parts and supplies; it offers a suite of support services designed to help dealers thrive. This includes technical support, training programs, and marketing assistance.
With deep industry experience and multi-line knowledge, Katun’s customer technical services staff can assist its reseller partners with anything from general product questions to troubleshooting specific product-related issues. These representatives can also train, educate, and serve on the dealer’s site, at their customer’s location, or via web meetings.
Katun also offers an extensive collection of instructional videos on its YouTube channel. With over 3,000 video subscribers and a half-million views, dealers and technicians can find troubleshooting and tutorial videos. “Our goal is to increase service efficiency levels and decrease downtime for the end users,” said Wang.
Future Focus
In a rapidly evolving market, it is important for Katun to stay ahead of industry trends. Using that knowledge, the company is actively developing new products and solutions to meet emerging needs. Upcoming product developments will focus on delivering value, performance, and sustainability, ensuring that Katun continues to provide cutting-edge solutions to its customers.
Inside the Katun lab.
Inside the Katun lab.
“In the office technology supplies and parts market, we anticipate continued growth and evolution driven by technological advancements, changing customer preferences, and increasing demand for sustainable solutions,” observed Wang. “Katun is committed to staying ahead of these trends by investing in research, development, and innovation. We continuously develop new products and solutions to meet customer needs and address emerging market trends.”
He added that resellers can expect exciting new developments that deliver value, performance, and sustainability to their customers.
Inside the Katun lab.
Katun’s new R&D facility is now at the center of these developments. Embodying Katun’s vision of innovation, quality, and sustainability, it exemplifies the company’s investment in its future and its commitment to remain a trusted partner for office technology dealers worldwide.
A Broad Range
Katun has a comprehensive range of brands catering to customers’ needs and budgets. These are its key brands for office technology dealers.
- Katun Performance: This is the premier brand, promising the highest quality, excellent image reproduction, and outstanding color accuracy. It is targeted towards customers who prioritize quality above all else.
- Katun Business Color: This offers Katun’s highest-quality performance when used in office equipment where business graphics are the norm. These toners are positioned as a reliable option with consistent image quality and color reproduction while offering good value.
- Katun Business Ink: This is designed specifically for color inkjet equipment used for business applications, focused on providing reliable printing solutions for inkjet printers commonly used in offices.
- Katun Access: This offers a lower-cost alternative without sacrificing performance, a great option for budget-conscious customers who still require dependable printing solutions.
- Katun Select: This option aims to meet or exceed customer expectations across various metrics such as yield, image density, and overall performance. It is positioned as an alternative for customers in select price-sensitive markets who want reliable performance without needing the highest image quality.
